Mon premier blog

Scoring Points: How Tesco Is Winning Customer Loyalty Clive Humby, Terry Hunt
Publisher:

Scoring Points tells the dramatic story of how Tesco Clubcard was conceived, launched and developed. 2003, Scoring Points: how Tesco is winning customer loyalty, Kogan Page, London. Louis, P, 2002, 'Tesco: Every Little Helps', Department of Research, Instituto de Empresa (April 2002), pg. Scoring.Points.How.Tesco.Is.Winning.Customer.Loyalty.pdf. Tesco is launching a free streaming TV/film service to Clubcard holders – well that is a potential benefit as it saves shelling out to Amazon for Lovefilm. & Phillips, T, 2003, Scoring Points: How Tesco is Winning Customer Loyalty. Do you use customer loyalty cards at places where you shop or eat? Clive Humby, Terry Hunt, and Tim Phillips, Scoring Points: How Tesco is Winning Customer Loyalty. Harris, Competing on Analytics: The New Science of Winning. Hsee, C.K., Fang Yu, Jiao Zhang, & Yan Zhang. Scoring Points: How Tesco Is Winning Customer Loyalty. So there are points but you need to recognise that the stores are not giving anything away – they are buying your purchasing details from you (it is illegal in the UK to use credit cards for this and anyway people may sometimes pay cash.).